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Titre | Apple Music: Now a decline in attendance among competitors? |
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Description | For 10 days, holders of an iTunes account can listen to unlimited music from their Mac, their PC, their iPhones, iPads or iPod Touch 5th generation (compatible iPod only). Indeed, Apple has made Apple Beats Music and 1 in a hundred countries. The first is a catalog of 30 million songs in a formula "all-you-can-listen" based on Beats Music and marketed $ 10 per month ($ 15 for 6 members of the same family). The second is a live radio broadcastée for three geographic locations (London, New York and Los Angeles) and operating with a real personal (DJs, animators and artists) as conventional FM stations. Beats 1 is accompanied by a string of thematic radios, also free and where the number of track jumps is limited. A comprehensive offering combining the power of Apple, Beats Music adaptability, integration with iOS, the connection to the artists and to exclusive content, and pay a premium formula and free content but qualitative. Social networks invaded deserters? Many are obviously those who have turned on the first day (June 30) the 3 month trial offer for the premium version. And Apple hope that on 1 October, many will choose to remain on Apple Music and fail over to the pay formula (warning to all those who have registered their payment card on iTunes: the scale will without your intervention share at the end of the trial period, the automatic renewal is activated by default). Meanwhile, the first signs of a significant impact of the arrival of Apple Music on the hearing of competitors already be felt. The information comes from Brandwatch. It is a consulting firm that tracks trends on social networks. Obviously, the panel is restricted to the users of these networks (ie Facebook and Twitter), including those that express all their facts and publicly gestures. But this offer, once again, a trend (which is difficult to extrapolate figures or percentages). According Brandwatch, therefore, migration of users of "historical" services is already significant. Whether at Spotify, first question obviously, but also the main competitors: Pandora, Play Music Unlimited, Rdio or the Tidal controversial Jay Z. |
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Adresse (URL) : | www.lesmobiles.com | |
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Date | 2015-10-03 | |
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Hits | 0 | |
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Catégorie | Accueil > Streaming | |
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ID | 6969 | |
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